Because the more you come to rely on the Mac App Store, and relying on features like iCloud, it also seems that there’s no clear word from Apple whether only MAS applications will be able to use the iCloud. So it’s a very bad situation to be in as a developer. JG: This is November, and they had said that all new submissions should be sandboxed, and they’re still not enforcing it. And still today, several months after the announcement, we still don’t know how it’s going to work. So we stopped the project, at least to see how the sandboxing will work. And then seeing how the business is shifting to the MAS, we’re starting to think, okay, that this might not be viable from a business view. We looked at what we wanted to do in the next version - we wanted more integration in the system. For example, we had planned to do Blast 2.0 this year, and we actually hired someone to work on it. And perhaps some stuff could work, and Apple seems to want some of it work, but it is an issue. It integrates with the OS at a low level. Especially, for example, we have an application, Blast, which is a very popular application,Īnd at the same time, the sandbox environment will not allow it to work in the MAS. And the other stuff, like sandboxing, which is very controversial, is a big deal for most developers. And especially the fact that Apple tends to keep things unknown in a way - you don’t know what the actual policy will be. At the same time, all these changing policies of Apple get on the nerves. And now, we see that the majority of the sales are starting to shift into the Mac App Store - compared to the direct sales. In the end, it created a lot of work for us because we had to adapt to it, to create separate versions. We were quite afraid of it initially when it was announced a year ago. So … what are your thoughts about the Mac App Store ? TMO: This is fascinating to me because, of course, in the last few years, everyone has really been focused on iOS, and here you come in and, for good reason, you go after the Mac market and you’re successful with it. And this will help us, we believe, in the iOS world. And again, our current strategy is to build companion applications for our Mac applications and build on our name. And now that our Mac sales are more or less stabilized, a level we’re comfortable with, we can try the iOS direction.Įven though some may say, “You’re late.” But how many iOS Applications are there? Two hundred thousand? Five hundred thousand? It doesn’t matter. And this is the kind of metaphor we’ve used. And so as we were growing and I had to support my family, of course, I was more willing to go the safer road. Where you’ll either lose or win, but it’s a high risk market. On the other hand, the iOS applications are like the options market. I had this conversation with Kosta two years ago, and I said that the Mac sales are more stable and you can look at them like government bonds. TMO: So, to kind of bring this together, in the last five years, you’ve created a business that until now has been completely supported by the sales of Macintosh products. And next, we’re planning a version 2 of Socialite for the iPhone and iPad. We plan to continue Cashculator for iPhone - they’re somewhat separate now - they don’t sync. Just about a month ago, we released a version of Cashculator for the iPhone. And then, I left and became an indy, full-time, about two and a half years ago. I was working full time as an electrical engineer at a large company, and ImageFramer became an evening and weekend project. About five years ago, but it was a side project more or less. They chat about how Apple’s new app rules are constantly changing, create uncertainty and often get on one’s nerves.ĭave Hamilton: So, you started Apparent Software yourself, didn’t you? Hamilton had with Apparent Software’s founder Jacob Gorban. TMO’s Dave Hamilton attended MacTech 2011 and had the opportunity to interview several Apple developers.
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